ELANGO, DINESH, and Yamuna Sithambalam. “Social Media Analytics: Analyzing User Engagement and Marketing Strategies across Popular Platforms”. Journal of Research and Multidisciplinary 8, no. 1 (March 31, 2025): 951-959. Accessed October 13, 2025. https://www.alhikam.net/journal/index.php/jrm/article/view/98.